They combine that with search engine optimization (SEO) software like that from SEOMoz, and typically hire an outside firm to manage their SEO and social marketing efforts.
With Graph Search you combine phrases (for example: "my friends in New York who like Jay-Z") to get that set of people, places, photos or other content that's been shared on Facebook.
The move will enable Disney's Buena Vista Internet Group to create a new "portal" or access site to the Internet, which ultimately could combine Disney's ABC News and ESPN sports with Infoseek's popular search engine.
Companies that combine games, incentives and social networks to motivate people into adopting healthier lifestyles are proliferating, as employers search for ways to reduce their health care costs.