The supporting column will be painted like a stick of rock so visitors would know they have "reached the seaside", said Mr Hodgkinson.

BBC: Whitby's engine shed to become gallery and cafe

Kadlec formulated an insight in a Forbes.com column late last year that, little by little, is beginning to rock Washington.

FORBES: Meet Rep. Kevin Brady: The Six Trillion Dollar Man

JPMorgan and the most recent Economist Buttonwood column emphasize that stocks have not really performed all the well in periods of rock-bottom interest rates.

FORBES: The Investor Class Is Scared Out of Its Wits