Each week Ross Rubin contributes Switched On, a weekly column that covers everything related to digital convergence, the connected home, and all those other multimedia buzzwords that marketers are tossing out these days.

ENGADGET: Switched On: Mattel's Juice Box Enters The Matrix

Most will make it into La Verdad (The Truth), a weekly paper for which he covers politics, writes a column, and does investigations.

NEWYORKER: The Kingpins