Officials at the International Colored Gemstone Association, for instance, are pushing to create a system to trace the origins of colored gems.

WSJ: Secret Rocks and Gem Hunters | WSJ.Money Summer 2013

Once consummated, we will be well on the way to creating the colored gemstone equivalent of what De Beers has created for diamonds.

FORBES: Faberg�� Completes Merger with Colored Gemstone Company

Colored gemstone producer, Gemfields, has named actress Mila Kunis as its new brand ambassador and the face of its latest advertising campaign.

FORBES: Mila Kunis Named Ambassador Of Emerald Company

Launched in 1984, the annual natural colored gemstone and cultured pearl jewelry design competition is considered by many to be the most respected and prestigious creative award for the jewelry design industry.

FORBES: Award Winning Jewelry Designs

The competition is founded and hosted by the A merican Gem Trade Association, an organization of United States and Canadian trade professionals that promote the long-term stability and integrity of the natural colored gemstone and cultured pearl industries.

FORBES: Award Winning Jewelry Designs

Colored gemstone miner and marketer, Gemfields, brought its partnership with Mila Kunis and 36 jewelry designers to the public Thursday by unveiling a bespoke jewelry collection made with Zambian emeralds, Mozambican rubies and Zambian amethysts, along with its star ambassador at Phillips Auction House in London.

FORBES: Mila Kunis and Jewelry Designers On Hand For Emerald Jewelry Unveiling In London