The cookie to emerge from my auditions this year is a tri-color butter cookie: a layer of red, green and white dough rolled and sliced into a gorgeous swirl.
Dual-shot adds a second layer of colored, transparent or translucent polycarbonate on top of a base layer to produce secondary color blends and depth effects.
To get going: If you have a marketing-driven social media plan, that's a start. (If not, see Time's person of the year award for 2010.) Now layer in content that attracts potential candidates--company news, color commentary from employees, video of the work environment and of course job information.