Or how about this: The military has a runway deep in enemy territory that it wants to keep from getting blown up, so it changes the color of the landing turf to brown to blend in with the surrounding desert.

FORBES: Field of Screens

As part of a growing trend to produce energy-efficient products, HP announced today a bunch of changes in its line of printers, including a color laser jet printer that it says uses up to 65% less energy than other similar printers.

FORBES: HP Takes A Green Step With Energy Efficient Printers

It followed up with the VideoNow Color, which uses a proprietary format to play back grainy, low-resolution, color video at a low frame rate.

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Easy to set up and install, it needs no complex color and image alignments, and it can be easily installed on a table or a rear wall or hung from the ceiling.

FORBES: Magazine Article

It is aware of proportional color schemes and so groups together pictures likely to make up a sequence.

FORBES: The Beating Heart of Hewlett-Packard Makes A Case For Relevance

The salt itself, up close, was the color of unbleached sugar, but the sunlight used it as if it were the brightest white.

NEWYORKER: Youth in Revolt

In standalone mode it operates independently of the free app, pumping out sound effects and color commentary as you rack up points.

ENGADGET: NERF Cyberhoop hands-on: foam basketball for the iPad generation

Given that Nokia has knack for consistency across its products, it's likely that the white, black, cyan and bright yellow color choices will match up with the WP 8-loaded Lumias at their September 5th unveiling.

ENGADGET: Nokia and JBL's PlayUp NFC-equipped Bluetooth speaker wants to pair up with your Lumia

Rural Indians moving up the economic ladder will buy white because it is a cheap, all-occasion color that grants its wearer credibility and respect.

FORBES: India's Jyothy Laboratories Keeps It Clean