The Nikon COOLPIX cameras incorporate Nikon's world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon's EXPEEDTM digital image processing concept, which ensures high-quality pictures with stunning color and sharpness.

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The introduction of the NEX-IFR5 interface unit is the first implementation of 2K RAW recording capability with the AXSM memory system. 2K RAW provides all the benefits of RAW - wide color gamut, full sensor latitude and flexible digital image manipulation - but at a cost efficient 2K resolution. 2K RAW enables the NEX-FS700 to create digital RGB files with 12-bit color depth, and also works simultaneously with the camera's on-board 8-bit AVC-HD capability.

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On-set color management system, Image Processing System IS-100, for digital shooting (motion pictures, television, and commercials) in a high degree of precision, enabled by Fujifilm's proprietary technologies for color reproduction and color management nurtured in the fields of photography and printing.

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