Their staff devote a lot of time to photographing and uploading images and recording the color, shape and clay composition details for every item that is made, including samples that are rejected by clients and sent back for minor revisions.
According to experts the lack of traction has nothing to do with the color but the implementation of the clay -- which has been playing much faster than usually expected on such a surface.
Any Americans still uncomfortable on the red clay will feel more at home: For the first time, Madrid will be using blue clay, much like the color of the U.S. Open courts.