Featuring more body, color and hop character than the flagship lager, it also has a slightly higher alcohol content at 6% ABV.

FORBES: New Budweiser Beer Debuts Today - And At Super Bowl

They broke the book down into hundreds of scenes, copied them onto colored index cards, and spread the cards on the floor, with each color representing a different character or time period.

NEWYORKER: Beyond the Matrix

He is being judged on the content of his character, not the color of his skin.

CNN: Obama's troubles not related to race

You tell his parents, Tracy Martin and Sybrina Fulton, that their son was judged by the content of his character and not the color of his skin.

CNN: A fight for Trayvon Martin is a war against stereotypes

He was a true radical, racial equality for everyone - men and women, blacks, whites, regardless of character, sex, skin color.

NPR: Lincoln and Douglass Shared Uncommon Bond

The Chinese character for his name means vermilion, the color used on the gates of wealthy people's mansions in old China.

CNN: Red star

Thought bubbles (picture the dialog bubble above the head of a comic strip character) are the unspoken attitudes, assumptions and beliefs that color our view of the world.

FORBES: It's Time For Our Leaders to Start Acting Like Leaders, Part II