For example, she gave college students 20 minutes to grapple with a challenging business case, then told them that a group of MBA students (all of whom had consulting experience) had spent 40 minutes working on the same case.

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Next fall, the University of Denver's Daniels College of Business will provide a required course to teach first-year students how to view business issues in a global context.

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By comparison, about a quarter of the students entering the school this year were business majors in college.

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This year's winner, the University of North Carolina at Chapel Hill, already offers an undergraduate business degree with a concentration in entrepreneurship, and next fall will allow students in its College of Arts and Sciences to minor in entrepreneurship.

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The other half is with some 50 business schools like Judge, Rutgers Business School and the Belk College of Business at University of North Carolina, which buy packages of mentoring hours and offer them free to students.

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