Riordan, the dean and a professor of management at the Daniels College of Business.

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She is the dean and a professor of management at the Daniels College of Business, University of Denver.

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That school is flanked by Harvard Business School, Massachusetts Institute of Technology's Sloan School of Management and Boston College's Carroll School of Management, among a half-dozen others.

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In real world terms, the value of the New York Yankees brand is on display with successful business ventures outside of baseball, such as the stadium management company Legends and IMG College, which offers sports-marketing services to universities.

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The college, which teaches subjects such as agriculture, business, equine management and food production, is the oldest of its kind in the English-speaking world, dating back to 1845.

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The problem is just as common in small businesses as large ones, says Wayne A. Hochwarter, a management professor at Florida State University's College of Business, who surveyed 980 workers in March and April on the topic.

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