So that there is a great competition among college and universities to turn down more students.

BBC: NEWS | UK | Education | Higher education 'market' warning

Switch the story around and apply it to the thousands of college students graduating each year from top-tier universities and you will see a completely different career decision making process.

FORBES: Career Advice For Graduates

Freitas's book is partially based on the results of an earlier Internet survey she conducted of 2, 500 U.S. college students at secular public, secular private and Catholic universities.

CNN: Young adults and a hookup culture

And so three weeks ago, we announced new commitments from businesses and universities to make it possible for 500, 000 community college students -- half a million students -- to earn industry-accepted credentials for manufacturing jobs that companies across the country are looking to fill.

WHITEHOUSE: The Critical Role of Manufacturing

They participated in a roundtable just earlier this afternoon that was led by the Vice President with a number of presidents of colleges and universities to discuss ways to provide students with more transparency about college costs to help them make very important financial decisions.

WHITEHOUSE: Press Briefing

Santa Barbara City College is a big urban college with about 21, 000 students and a strong focus on preparing graduates to transfer to four-year universities.

WSJ: Community colleges in Wash., Calif. win top prize

The passion that their students, alumni and sponsors have for college basketball translates into an abundance of riches for these universities, making their men's basketball programs extremely valuable, according to Forbes' first ranking of college hoops teams.

FORBES: The Most Valuable College Basketball Teams