The ultimate goal is to derive an easy way for consumers to relax fears about data collection and privacy infringement while online, sources said.
As concern over Internet advertising and data collection grows, privacy advocates and the Internet advertising industry have been sharpening their legal knives for more than a year.
Of course, I assume that my privacy is protected during collection, transmission, storage, and processing of all my personal data.
Instead, Google has a collection of individuals in charge of privacy, among them are Jane Horvath (Senior Privacy Counsel) and Peter Fleischer (Global Privacy Counsel he blogs about it too).
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That feature--seemingly designed to play up the privacy threat of Google's huge collection of user data--backfired.
One of the biggest problems with online privacy is that much of the data collection and trading has, until now, been fairly opaque.
He described the accidental collection of data as a "deeply disturbing invasion of personal privacy".
Last week, the Federal Trade Commission published a working document that urged developers of mobile apps for children to provide more information on data collection and said it plans to review whether apps violate child privacy laws.
Despite rising privacy concerns, the online industry's data-collection efforts have expanded in the past few years.
At a bare minimum, when the 113th Congress convenes in January, 2013, it needs to conduct a full review of privacy laws and protections for civil liberties against the government collection of and access to communications data.
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Meanwhile, privacy advocates argue that the bill's exemption for "operational" collection of data--allowing those practices to take place under an "opt-out" rule--gives advertisers far too much leeway.
Last weekend, Indiana University privacy researcher Chris Soghoian published a paper on the disturbing lack of reporting requirements for Internet data collection by law enforcement.
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"The collection and use of data by government and the private sector, the balancing of individual rights and liberties against privacy and security and the issue of how to tackle social exclusion, will be affected by these trends, " he said.
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