The self-taught, Mexican-born dog trainer has parlayed his talent for calming even the most vicious of dogs into a hit TV show, a series of best-selling books, and a mass market line of collars, leashes, beds and pet food.

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It may also be transmitted through pets' water bowls, toys, leashes and collars.

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Operation Freedoms Paws, which runs on donations and community support, provides veterans with vests, leashes, collars, bowls, food and initial medical care and vaccines for the dog.

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Furthermore, PETM admitted that margins would likely fall in the current quarter as sales growth in consumables is outpacing growth in hardgoods (leashes, collars, accessories) which carry better margins.

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