In 2009, the company shed weight from its foam hot cup and plastic cold cup which reduced the amount of cup waste winding up in land fills by 4.6 million pounds per annum.
Broder published a piece over the weekend called "Stalled Out on Tesla's Electric Highway" in which he panned the Model S for inaccurate range estimates and drastically reduced range in cold weather.
Michael Mann notwithstanding, there is good evidence that unusually cold periods have been recorded in times of reduced solar activity, and that the warming of the second half of the 20th century has coincided with a series of unusually strong solar cycles.
As well as the bitter cold, they will have to cope with life on the Antarctic Plateau, with the reduced levels of oxygen that comes from being located at 3, 800 meters (12, 470 feet) equivalent altitude.