In Coca-Cola's case, hackers masqueraded as Coca-Cola's chief executive, sending an email to Paul Etchells, Coca-Cola's deputy president for the Pacific region.

BBC: Coca-Cola bottles

Coca-Cola is a case in point.

ECONOMIST: Worldbeater, Inc

President Chavez has himself spoken of seizing Venezuela's biggest phone company in a similar case to the Coca-Cola dispute.

NPR: Former Coke Workers in Venezuela on Protest

Case in point: A web page set up by by Coca-Cola just to rebut a variety of rumors about the firm.

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And although their business will shrink and their share price correct after CADE makes its case, these names are brands that are as much a part of Brazil as Coca-Cola and Pepsi.

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