If you answered "Coke is it, " you're wrong, by more than a decade.
"I find that when all the available evidence is considered, were it not for the consumption of very large quantities of Coke by Natasha Harris, it is unlikely that she would have died when she died and how she died, " Mr Crerar's finding said.
The beverage inside, be it of Coke or Pepsi persuasion, is the same as it ever was.
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Coke is a special case because it is both a high current-dividend stock and a serial dividend grower.
Coke, which says it is present in every country but Cuba and North Korea, also has begun to feel some heat in Mexico, which drinks more of the company's cola on a per capita basis than any other country.
The Diet Coke and Mentos video is what started it all.
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While it is one of Coke's largest single customers, the convenience chain has a secret weapon.
Moreover, Coke is slightly more stringent in the variables it uses to price options.
Although it is pressing hard for Mr Coke's extradition, the United States must also be aware of the risk that his arrest could further destabilise a country that is already racked by drugs-related violence.
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It is almost reminiscent of the cola wars, with Coke and Pepsi fighting over the soft drink taste preferences of millions around the world.
Goldman Sachs is reportedly removing Coke from its U.S. recommended list, stamping it with a market outperform.
More than 70% of sales at Dr Pepper Snapple, the No. 3 player, are from soda and about 90% of its revenue is from the U.S. Unlike Coke and PepsiCo, though, it hardly sells any cola, which has suffered steep declines.
None of this would be possible without the backing of Mr Daft, who is determined to make Coke a more intuitive, touchy-feely kind of organisation than it was under the numbers-driven Mr Ivester.
Coke says it hasn't tweaked the taste of its cola and that protecting polar bears is a worthwhile initiative.
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In a recent campaign to boost sagging sales of Vanilla Coke, it asked Tremor kids for ideas of "smooth and intriguing" messages for cans it is rolling out this summer.
We'd forgotten all about it, but remember that contest where Coca-Cola is putting special GPS-enabled Coke can-shaped phones?
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