Pepsi Next and Dr Pepper 10 each have less than a 1% market share and Coke's last big diet cola launch, Coke Zero, was in 2005.
French Muslims roll out a politicized anti-Coke called Mecca-Cola, to no noticeable effect on sales.
Coke's trademark cola has to be approaching saturation in the U.S. market, where Americans swill an average of 53 gallons of carbonated beverages a year, up from 40.3 gallons in 1985 (tap water comes in a distant second at 29 gallons).
Coke's trademark cola has to be approaching saturation in the U.S. market, where Americans swill an average of 200 liters of carbonated beverages a year, up from 150 liters in 1985 (tap water comes in a distant second at 110 liters).
Among the differences: Regular Coke is labeled "Coca-Cola'' and states the calories at the front of the can, while Diet Coke's holiday can silver as always is labeled "Diet Coke'' and features snowflakes.
WSJ: A Frosty Reception for Coca-Cola's White Christmas Cans
Sparkling beverages, including Coca-Cola and Diet Coke, continue to see strong growth, the company said.
Coca-Cola and Diet Coke supply 29% of that market, or about 3 billion gallons a year, ( see chart).
"New Coke" marked the first formula change in 99 years, and a public firestorm forced the company to restock shelves with the original coke, rebranded Coca-Cola classic, three months later.
Coke is doing quite well in emerging markets, where new middle class shoppers are getting a first taste of Coke brands like its namesake cola, Minute Maid and Fanta.
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Together they opened Coca-Cola Bottlers Uzbekistan (CCBU), owned in equal parts by Coke's export subsidiary, Coca-Cola Export Corp.
It is almost reminiscent of the cola wars, with Coke and Pepsi fighting over the soft drink taste preferences of millions around the world.
Its flagship brand is losing steam, having given away 2nd place in the cola rankings to Diet Coke and, as of the last quarter, reported a 3% sales decline on a 7% decline in net sales (yielding a 16% drop in operating profit for its Pepsi and Gatorade businesses).
Daft wanted Gatorade to bolster Coke's stable of non-cola brands, which have been growing faster than colas for years.
Daft had wanted Gatorade to bolster Coke's stable of non-cola brands, which have been growing faster than colas for years.
Perhaps even weirder concoctions from the beverage division, which is more tight-lipped because of heated competition in the category from Coca-Cola (nasdaq: COKE - news - people ).
Sipping a Coca-Cola--Robinson is a Coke director--he recounts how he introduced the name partner Violy McCausland to Bristol-Myers Squibb CEO Charles Heimbold at a luncheon in 1996.
We'd forgotten all about it, but remember that contest where Coca-Cola is putting special GPS-enabled Coke can-shaped phones?
Pepsi did briefly pull ahead then because of Coca-Cola's ill-fated New Coke.
During the Goizueta era, Coke spun off its bottling operations into Coca-Cola Enterprises, its 40%-owned subsidiary, shrinking the parent's assets and improving return on investment.
He is well-known for buying shares in high-quality companies when they are temporarily down on their luck (Coca-Cola in the 1980s after the New Coke debacle and General Electric during the financial crisis in 2008).
Judging from a taste test--less sweet and less bubbly than Coke, with a lemony aftertaste--Red Bull Cola will have a tough time competing with the giants.
As a marketing director at Coca-Cola, I was involved in the Diet Coke launch in 1983, when the company was savvy enough to bet that consumers would buy a no-calorie soda that tasted better than Tab.
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More than 70% of sales at Dr Pepper Snapple, the No. 3 player, are from soda and about 90% of its revenue is from the U.S. Unlike Coke and PepsiCo, though, it hardly sells any cola, which has suffered steep declines.
Coke says it hasn't tweaked the taste of its cola and that protecting polar bears is a worthwhile initiative.
WSJ: A Frosty Reception for Coca-Cola's White Christmas Cans
Heavyweight talent shop Creative Artists Agency claims credit for marrying Coca-Cola with Fox's American Idol, giving Coke an omnipresent role.
The protestors are demanding that millions of dollars in unpaid social benefits, such as pensions and severance payments, be paid immediately to them by Coca-Cola FEMSA, a Mexican-based subsidiary of Coke.
Coca-Cola Co. introduced a reformulated beverage called New Coke.
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Chunilal Jaipuria got the bottling franchise for Coca Cola in the 1960s after a chance meeting with a Coke executive in Atlanta.
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Cardello is a former marketing director at Coca-Cola, where he worked when the company introduced Diet Coke in 1983, so he knows of what he writes.
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