Growing research from the neurosciences and cognitive sciences reveal that change really is difficult for humans.

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As a professor in the department of brain and cognitive sciences at the Massachusetts Institute of Technology, he's using a combination of mathematical modeling, computer simulation and behavioral experiments to explain how people learn new things.

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Where engineering in the 1880s organized itself around lines suggested by the physical sciences, the new technologists are organizing in new ways, along lines suggested by the cognitive, aesthetic and social sciences and arts: computer science, psychology, social psychology, user-experience and design.

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But another study on trust, by Judith Olson, a cognitive psychologist and professor of information and computer sciences at University of California, Irvine, showed that people who met virtually could predict behavior and establish trust if they had enough time.

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