It is a term that is gaining momentum in the coffee world, indicating a level of quality found not only in the bean itself, but in how it is prepared.
"In addition to its unique culture, Jamaica has some of the world's best coffee plantations, world-class reefs, and tropical beaches, " says BBC Travel.
If El Salvador is successful in being able to charge more for its coffee on the world market, Dr Monro said coffee farmers from other Latin American countries like Guatemala have expressed interest in using shaded coffee production.
Rising coffee consumption in India also is likely to support world coffee prices, with analysts forecasting a decrease in bean exports from the country as domestic demand rises.
Coffee culture here is pretty much the opposite of most of the rest of the coffee-drinking world.
But efforts like World Coffee Research, which aim to persuade competitors to tackle common problems, face obstacles.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world.
Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world.
Ventures like World Coffee Research must also overcome friction with national research institutions that often aim to protect local interests, notably in Ethiopia, believed to be the fatherland of Arabica.
Coffee historians believe most of the world's Arabica coffee crop shares genetic ancestry with two 18th century plants: one brought to Europe from Indonesia, and another taken from Yemen and cultivated in Brazil.
Along with the standard free bag of coffee beans, shareholders were treated to the kind of razzmatazz one expects from such a high-profile, global company - the largest retailer of gourmet coffee in the world.
"The holy grail is a heat-resistant varietal that provides quality coffee, " says Patrick Criteser, chief executive of Coffee Bean International, which supplies the private-label coffees to such retailers as Target and Kroger and is part of World Coffee Research.
The first is the ever-growing demand for coffee all over the world, especially as more countries develop a strong, robust middle class that requires coffee to function.
In fact, it was the last wild Rodriguan coffee plant in the world.
Illy coffee is marketed in 140 countries worldwide, and is served in more than 50, 000 restaurants and coffee bars in the world.
In passing, we will talk about good versus evil, irrational exuberance versus dark euphoria, techno-utopian abundance versus collapsonimics, and good places to get coffee while watching the world end (or get taken over by Skynet).
For example, the rise of coffee in the Islamic world in the early Middle Ages is what led to the rise of coffeehouse culture in those countries, which fueled the intellectual ferment that led to the Islamic golden age.
The last crop out of Brazil, the supplier of more than one-third of the world's coffee, was a relatively small one.
The coffee giant intends to use the farm to help coffee farming communities around the world mitigate climate change impacts, and to support long-term crop stability on a warming planet.
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The city is also home to food theme parks such as Gyoza Stadium and Ice Cream World, vending machines filled with canned coffee drinks, and probably more food fads than anywhere else in the world (today its pancakes, tomorrow it might be cod roe).
At many locations world-wide, coffee, cake and other refreshments were available to those who waited.
Some of the world's largest coffee companies are pursuing proprietary research projects to expand coffee's genetics.
The slide started recently when Brazil, the world's biggest coffee exporter, greatly stepped up production, mainly of cheaper grade coffee.
Peace Coffee , for example, is spearheaded by the Institute for Agriculture and Trade Policy and sources coffee from farmer cooperatives around the world.
Brazil is the world's largest coffee producer and exporter, and this study contends that up to a fifth of coffee production will be used to produce biodiesel.
World output of arabica coffee will shrink 4.3% to 79.6 million bags in the current crop year, which began in October, according to the London-based International Coffee Organization.
There is a weak U.S. dollar making commodities more expensive, Gross says, and there is rising globalization that is putting Starbucks stores around the globe, and depending on coffee beans from areas of the world where a droughts can upset an agricultural economy and affect an entire annual crop output.
The world is quiet, my coffee is hot, and optimism is in the air.
Roya is making some of the world's most desired coffee beans scarcer and driving up their prices.
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