On a muggy afternoon in Jefferson Parish, Louisiana, a brunette in a tight-fitting black top and hip-hugger jeans strides into PJ's Coffee Shop for a cup of praline-flavored joe.
Wichita State got here by beating the best: No. 2-seeded Ohio State on Saturday, and before that, top seed Gonzaga, whose No. 1 ranking in the polls entering the tournament had a dubious, "World's Greatest Cup of Coffee" feel.
"It is literally the booksellers that's made you the cup of coffee, " he says.
Cardinals guard Russ Smith, the tournament's leading scorer and odds-on favorite for Most Outstanding Player, is a loyal customer of Waffle House where, he says, he likes to order a waffle, scrambled eggs with cheese, grits with sugar, two sausages and either "hot tea with three creams" or, if it's Sunday, a cup of coffee.
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It has a dirty coffee cup in the center console that's been there I believe since 2009.
"It does not include a big night out on the town, it's going out for a cup of coffee, " says Hirsch.
"It's like holding a hot cup of coffee that you really want to put down but can't quite yet, " Wager said.
"We just went to get a cup of coffee, and there's no line at Dunkin' Donuts, " said electrician Joe Gore, who was sipping his java on a picnic table bear Rowes Wharf, where he was helping wire a new Starbucks.
As she frantically tried to clean up the mess, a man standing in the nearby Starbuck's line watched and delivered a fresh cup of coffee before walking away.
Instead of drinking stale coffee from a Styrofoam cup while leaning over a salesman's desk, the Maybach customer relaxes in a rich leather chair and sips from a china cup as his virtual car comes to life on a flat plasma screen.
Instead of drinking stale coffee from a Styrofoam cup while leaning over a salesman's desk, the Maybach customer relaxes in a rich leather chair and sips from a china cup as his virtual car comes to life on a 50-inch flat plasma screen.
It's just a wonderful place to gather and have a cup of coffee and talk about things that are difficult to talk about with people who just don't know what you're going through.
Because, really, you can never truly feel close to a coffee machine until it's taunted you to jump up and down to fill your cup of joe.
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That's why Intelligentsia Coffee is developing a program to train home users to make the ultimate cup.
"It's evolved into 'Bring a sandwich and I will give you a cup of coffee, '" she says.
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Koenig is shown handing Keyes a cup of coffee, then backing away with her hands up, as if it's a robbery.
At Mr Obama's campaign office in the same town, the welcome is warmer: a seat, a cup of coffee and a list of local Obama-ites to call.
"We've learned it's important to set up vivid analogies, " said Lyle Tomlinson, a 24-year-old neuroscience graduate student from Brooklyn who's working as a teaching assistant, noting he used the effects of caffeine in a morning cup of coffee to begin a discussion on the nervous system.
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