Along with the standard free bag of coffee beans, shareholders were treated to the kind of razzmatazz one expects from such a high-profile, global company - the largest retailer of gourmet coffee in the world.

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After a while, he spotted a gift bag on the coffee table nearby.

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The company's main product, a mushroom-growing kit, is a cardboard box that houses a plastic bag filled with coffee grounds and mushroom spawn.

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Inside the cool Swrve Mussette messenger bag, I found a Porlex mini grinder, an Aeropress coffee press, paper filters, a stirrer, a scoop and a bag of Tonx Ethiopian Wottuna Boltuma fresh roasted beans.

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She was drinking coffee and eating a glazed doughnut from a paper bag.

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