For companies, there is no upside , just extra work coding and testing their custom apps, and more time for training, device testing, deployment, assessing security risks, and overall managing the devices.

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The Hatchery, a company in Midtown offering beginner coding classes, is testing out an unusual model: Employers hire the firm as needed for projects.

WSJ: Breaking Tech's Code

According to a press release from branding agency Millward Brown, facial coding by Affectiva and their own Link copy-testing will be the primary technique used to gauge consumer emotions.

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During user-testing the FishPi team found that their young charges were quick to make more changes to the coding than were suggested by the platform itself.

BBC: Students spend summer on Raspberry Pi and talking web

Other Fortify products examine patterns of coding behavior to spot mistakes and enable developers to try hacking their own code when it is in a final testing phase.

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