This pivotal round of funding was led by Bo Axel Ax:son Johnson, a private investor whose company, Coding Technologies was sold to Dolby, and Nils-Robert Persson, executive chairman of the board for Cinnober Financial Technology, the Sweden-based provider of electronic trading platforms.

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He says retailers now have much more information because of bar coding and other technologies that allow them to track their goods from suppliers to the checkout line.

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Rather, companies like Facebook took Web technologies that already existed, using software coding platforms that competitors already used and created something better, more scalable and more intuitive.

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Among the technologies it accused Steve Jobs and his team of "borrowing" were wireless data, speech coding, security and encryption.

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