Some firms, including Affectiva, have developed facial coding systems that use webcams and can perform the analysis automatically.

FORBES: Neuromarketing: For Coke, It's the Real Thing

Computer coding systems convert most Chinese pictorial characters for printing, but some are so rare that they are never assigned a code.

BBC: Chinese jettison rare surname unrecognised by computer

Boring technology like inventory management, customer relationship and bar coding systems.

FORBES: Why I Won't Be At SXSW Next Year

The actual coding and underlying systems development work may be once-removed, but there will be a growing need for skilled people who can help address configurations, data models and process flows, as it all fits into the enterprise.

FORBES: IT Executives Not Worried About Finding Cloud Computing Expertise: Survey

One of them, Hulu, was storing tracking coding in files related to Adobe Systems Inc.

WSJ: Latest in Web Tracking: Stealthy 'Supercookies'

But unlike other coding enterprises out there, the goal is both to work within school systems and to include human tutors to help students with problems.

FORBES: Tech Startup CodeHS Aims to Bring Computer Literacy to High Schools