For example: If, like Mr. Morar the car-shopper, you give your name to a website, it can sometimes be seen by other companies with ads or special coding on the site.
The songwriter was just adhering to that old adage of "writing what you know, " having worked as a full-time computer programmer prior to giving the music world a go -- though, as he readily admits, he still keeps it real by coding for his own site.