For companies, there is no upside , just extra work codingandtesting their custom apps, and more time for training, device testing, deployment, assessing security risks, and overall managing the devices.
According to a press release from branding agency Millward Brown, facial coding by Affectiva and their own Link copy-testing will be the primary technique used to gauge consumer emotions.
Other Fortify products examine patterns of coding behavior to spot mistakes and enable developers to try hacking their own code when it is in a final testing phase.