Although demand for LED technology was growing globally, we found that market potential in Russia was next to zero because out-dated sanitary regulations and construction codes prohibited the installation of LED lighting in houses, offices and other places of residence.

FORBES: Russian High Tech in Focus at St. Petersburg Forum

California was able to achieve this efficiency by establishing building codes that require energy efficiency in new construction, and by stimulating private companies to improve the efficiency of their own operations.

FORBES: Sustainability Lessons for the Big Apple