But collaboration between art and digital technology is by no means new, and many keen coders, designers, games makers and animators argue that what they create is art itself.

BBC: Screenshot Tara at work in the Encounter game

And finally there was work underway to develop and showcase the talent the area will need, building on an existing set of skills among the coders, designers, artists and new media types already populating the lofts and studios of east London.

BBC: Tech City's silicon dreams

And coders may not become better designers (many developers just wish somebody else would do the design) but they will certainly become more productive and have more confidence in doing things they have never done before.

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Their plan is to create a full-service firm that recruits talent for its portfolio companies not just executives, but engineers, designers, coders, developers and the like.

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