The idea: draw kids under age 12 with a code attached to the back of each card that lets users download players and their stats into their own virtual album online.

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It was the birthplace of Skype, one of the first countries to have a government that was fully e-enabled, and now it has launched a nationwide scheme to teach school kids from the age of seven to 19, how to write code.

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The foundation argues there is a worldwide shortage of computer programmers but that only 1 in 10 schools in America teach kids how to code.

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This is the brainchild of Ave Lauringson, who found herself talking to a friend about teaching school kids to code in December 2011, while driving cross-country.

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ZeptoLab began preparing for the next phase of the launch around October, when several of its developers started building an online version of the new game for the Burger King campaign, in which the fast-food chain would give away Om Nom toy with its kids' meals, along with a code allowing the user to play an online version of the game.

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By using a PIN code, parents also can turn off the 3D function altogether, or limit the ratings of the games that their kids can play.

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