The companies that do the most business in Europe are the iconic big name brands, the Coca Colas, IBMs and McDonalds of the world, and problems in Europe must be reflected in their sales.

BBC: Europe: The monster under the bed?

During a visit on Thursday, a tiger Mr. Ali identified as Sandra was sleeping in an air-conditioned shed, just as Mr. Ali treated visitors to Coca-Colas in a stuffy room, complaining of frequent power outages.

WSJ: Hold That Tiger: Big Cat's Fate Snarls Pakistan Campaign

Burlington Northern is bigger than several Coca-Colas.

FORBES: Managing Money

From showstoppers like Coca Cola vending machines dispensing free colas, to the interconnectivity of Big Data tracking, we can look forward to even more attempts to stop us in our tracks.

FORBES: Mesmertising: Making Brand Experiences Stick

From showstoppers like Coca Cola vending machines dispensing free colas, to the interconnectivity of Big Data tracking, we can look forward to even more attempts by the marketing company to stop us in our tracks.

FORBES: Mesmertising: Making Brand Experiences Stick

Is Coca-Cola, say, in the market for colas, for carbonated soft drinks, or for all liquid refreshments?

ECONOMIST: Millennium issue: Antitrust

But in the 1980s, carbonated soft drinks overtook tap as the most popular drink, with Coca-Cola and PepsiCo putting their marketing muscle behind their colas with celebrity endorsements from the likes of pop star Michael Jackson and comedian Bill Cosby.

WSJ: America's new love: Water