Separately, Britvic, Britain's second-biggest soft drinks maker after Coca Cola, warned of tough trading conditions in the soft drinks market, largely because of the rising cost of raw materials.
Because this procedure, called compilation, is hard to reverse, firms can sell a program without revealing the instructions that underlie it rather as Coca-Cola can market soft drinks without giving away its secret recipe.
Likewise, what is the point of offering passengers anything but cans of fizzy American soft drinks like Coca-Cola and 7-Up, when the airline is operating in a region blessed with a bounty of fresh fruits?
Coca-Cola, the world's biggest soft-drinks maker, saw sales in Europe and China fall in the last quarter of 2012 and warned the year ahead would be unpredictable.
Coca-Cola, which has been interested in the soft-drinks firm since 1997, said it would continue discussions with regulators on an acceptable deal.
Is Coca-Cola, say, in the market for colas, for carbonated soft drinks, or for all liquid refreshments?
When Coca-Cola, for instance, planned to take over a local Chinese soft drinks company a few years ago, Chinese hackers were discovered to have accessed top-secret memos on how much the Americans were willing to pay.
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But in the 1980s, carbonated soft drinks overtook tap as the most popular drink, with Coca-Cola and PepsiCo putting their marketing muscle behind their colas with celebrity endorsements from the likes of pop star Michael Jackson and comedian Bill Cosby.
At Coca-Cola, the No. 1 soda maker, three-quarters of its volume in gallons comes from soft drinks, compared with 8 percent for its bottled waters including Dasani.
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