Spotify's US launch is in partnership with some of the biggest and most pioneering brands in the world, who want to help us spread the word of Spotify in the USA. Our exclusive launch partners are Coca-Cola and Sprite, Chevrolet, Motorola, Reebok, Sonos and The Daily.

ENGADGET: It's here! Spotify lands in the US (video)

Sierra Mist, a new caffeine-free lemon-lime soda that competes with Coca-Cola's Sprite and Cadbury Schweppes' 7up, doesn't exactly make soda into a nutritional beverage, but it blunts one long-standing criticism of Mountain Dew and cola drinks: that they use caffeine as a hook.

FORBES: Pepsi's New Challenge

Last January Coca-Cola started airing an ad for Sprite featuring skaters doing some gnarly tricks, such as the "frontside frontfoot impossible" (skater jumps up 2 feet or more and wraps board around front foot) and the "540 backside grab" (involves spinning body 1 times in the air, and grabbing board behind leg).

FORBES: Later, Skater

In addition to the white cans, other Coca-Cola products will feature white bottle caps including bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea and Minute Maid products.

FORBES: In First, Coca-Cola Cans Go White For Polar Bears

Coca-Cola lost a great salesman when it did not renew its endorsement deal with Kobe Bryant for its Sprite brand when it expired at the end of 2005.

FORBES: What Coca-Cola Learned From Kobe Bryant