The awards season, which climaxes with the Oscars on Sunday, 24 February, is but a part of the meticulously planned global PR campaign devised by the movie moguls and interested parties to coax you and me from our sofas and into the cinema.

BBC: A Bafta bruising for the Brits?

Here's the scoop: CableCard is literally a card that you pop into the back of your TV set so that you can get rid of your digital cable box and plug that coax directly into your digital TV (it's sort of like how you can use analog cable on a cable-ready analog TV without a cable box).

ENGADGET: Get ready for CableCard

" and so on), these talking points would be carefully crafted for a specific purpose, to coax guests away from customary expressions of pride ("What do you do?

WSJ: Alain de Botton on Religion for Everyone

"If that is the case, you have to respect that, " but Hughes nevertheless will attempt to coax the Hibs centre-half to captain his side.

BBC: New Hibs boss urges stars to stay