Given Kidney's focus on man management, his technical coaching ability has occasionally come in for criticism but Kelly says such comments are unfair.

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Not only because of their ability to generate greater revenues, but also because of their ability to attract student-athletes and coaching personnel.

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This is a byproduct of the avid college football fan base which resides throughout the Southeast, which in turn fuels the revenue-generating ability of such schools and thus their ability to throw large wads of cash at incoming coaching staffs.

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The ability to move beyond your core capabilities is a function of the strength of your following and the ability to logically and emotionally connect the new ventures with your life coaching practice.

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