But for this post-Labor Day column, I thought I would help simplify the world of your CMO peers, and who you can bounce ideas off as those plans you met about start to gel.

FORBES: Segmenting Marketing Leaders For Peer Support

In this new world, point of sales becomes a theatre that needs the productions created by the CMO in order to bring people in.

FORBES: CMO Is New King of Audience Ratings

The former Delta Air Lines CMO has in that time worked to establish Cleveland Clinic as one of the most recognizable health care brands in the world.

FORBES: Raymond James Financial