With the longer CMO tenure has come the expansion of the title, reflecting broader responsibilities.
We must also listen to the market, as SAP CMO Jonathan Becher pointed out recently.
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Natalie Zmuda, CMO Strategy editor, Ad Age, and Richard Galant, Senior Editor, Opinion, CNN Digital.
That buys time until the housing market recovers and the CMO can find its own footing.
Her advice is consistent with the findings I incorporated in my book, The CMO Manifesto.
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Any talk that the CMO is going to swallow the CIO is not going to help.
It seems that Jeffrey Hayzlett is keynoting almost every single CMO event these days.
Yes, said Simon Lowden, CMO of PepsiCo North America Beverages, in a recent interview.
Who amongst your CMO peers can you align with to solve some of your meatier issues?
This churn reflects growing pressure on the CMO to deliver short-term results in a tough environment.
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When it finally has something to share, the opportunity for CMO Kathy Savitt and Yahoo!
Dell has reportedly just made a large order for 22-inch widescreen panels from CMO, and LG.
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Developing strategic thinking skills simply makes a CMO more valuable in firm-level and board-level discussions.
Steven Cook, the former CMO of Samsung Electronics North America, and current Global CMO of www.
Marty Homlish, the CMO of HP believes the line between business and consumer marketing is disappearing.
As the lines between CMO and editor-in-chief begin to blur, what does it mean for brands?
Results are from a survey done by the Chief Marketing Officer (CMO) Council and Lithium.
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For the CMO, does this growing wave of Big Data represent progress or a problem?
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Paul Matsen has bucked the trend, having been CMO of Cleveland Clinic for almost seven years now.
Marketing is scrutinized around the clock, and the CMO faces a vastly more complex and multi-platform ecosystem.
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Alan Batey, also VP-sales and service in the US, was installed last summer as interim global CMO.
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Similar to a brand, the CMO needs to inform, educate, entertain and influence the call to action.
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The biggest rock star of them all was the Mighty Eagle himself, Peter Vesterbacka, CMO of Rovio.
Where there is obvious infection, antibiotics can be life-saving for both mother and baby, the CMO says.
Russell Weiner, CMO of Dominos, is in full agreement that mobile will be imperative this year.
You might put Michael Senackerib, the newly appointed CMO at Campbell Soup, in this category.
The iPad Mini will probably skew online sales traffic even more, says Michele Turner, CMO of mBlox.
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In making his choices, the producer CMO will seek to expand the brand audience across every channel used.
So, just like major league managers, a CMO's game plan and tactical brilliance are on display every day.
Marian Salzman, CMO of Porter Novelli, writes about the new view of luxury in the Trend Tracker column.
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