In its revised plan, which Johns Hopkins made public in 2008, the university is trying to use its name and reputation as a research school to build up a cluster of different researchers in a dense environment.

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Now imagine that another article within that cluster also included the names of 5 people involved in starting the business, the name of the mayor of the town the business is in, the names of 4 other business owners located nearby the new business, and so on.

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