Not every ISV shopping for a cloud data platform or Platform-as-a-Service (PaaS) needs that scale, though.

FORBES: Connecting marketers to the Forbes audience. What is this?

Infochimps, already providing a cloud-based platform for data-science-as-a-service, announced the integration of Storm and Kafka.

FORBES: Big Data News of the Week

Apotheker says they are already in the private cloud space, and will offer platform-as-a-service, including some vertical market applications.

FORBES: D9: HP CEO Apotheker Live!

In hybrid form, a private cloud can include data stored on premise or off, with a private Platform-as-a-Service middleware layer managing application data and enforcing data security.

FORBES: The Data Protection And Security Case For Private Clouds

The cloud computing market consists of software as a service (SaaS), platform as a service (PaaS) and infrastructure as a service (IaaS).

FORBES: Salesforce.com Needs Greater Share Of Cloud To Justify $140 Price Tag

Apple has executed and leveraged a retail strategy with unique success. iTunes is the most highly utilized consumer cloud service: it is unequalled as a content delivery platform, and Apple has special relationships with the music and video industries.

FORBES: Has Apple Fallen?

But as the platform-as-a-service delivery model grows, it will intensify the competition between large cloud service providers and enterprise software suppliers, which look to capture the growing, market, Gartner predicted.

FORBES: HP Unveils Cloud Application Platform Powered by ActiveState