While the smartphone maker argues that the phone does offer an expansion option in the form of a microSD card slot (up to 64GB, no less), some apps still seem to prefer to reside on built-in storage over anything removable -- Amazon's Cloud Player comes to mind.

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The new era is being ushered in by a few recent megatrends: social media, ubiquity of mobile devices, and migration to the cloud are all top of mind for enterprise executives.

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"His mind is based in the cloud, " he told the audience.

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Another phone debuting today is INQ Cloud Touch, which along with its sister device, the INQ Cloud Q, has been developed with Facebook users specifically in mind.

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Issues related to electronic discovery, cloud computing, social media, and data privacy immediately come to mind.

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Until Mr. Weiner makes up his mind, his would-be rivals are left with a cloud hanging over the race and weighing how he would change its dynamics.

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There is little doubt in my mind that this attitude of openness will lead to more such announcements about approving other cloud based components into its arsenal.

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Keep in mind that a report from Gartner predicts that about 25% of enterprises will use some type of cloud information protection technology by 2016.

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