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Forget toning shoes, 2010 brought us toning apparel- clothing that promises to shape and tone our bodies sans workout.
FORBES: Weighing In On Worst Words On Diet, Exercise And Body Image
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He said the cleaning process was much gentler on clothes than conventional methods, and was particularly useful for expensive clothing that could lose its shape and color through washing with water and detergents.
CNN: Ioning your way to cleaner clothes
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Items on the 'banned' list include obscene or offensive printing on clothing, confectionary in the shape of body parts, inflatables of an immoral or lewd nature, sex toys, knives, replica guns, swords and drugs.
BBC: NEWS | UK | England | Lancashire | Tide turns on resort's lewd image
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But designers haven't had much success in protecting designs on fundamental articles of clothing, ones that might cover, say, the shape of a blouse or the cut of a collar on a shirt.
WSJ: Dueling Yoga Pants: Lululemon Takes Calvin Klein to Court