He shops for clothes at department stores, buys one seat on an airplane instead of two and sleeps through the night.

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It's a small-scale department store with a variety of clothes for children, women and men.

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Their competition has also grown, with department stores and costume shops selling traditional clothes.

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On Friday he participated in a trunk show hosted by a family-owned department store, Gwynn's of Mount Pleasant, where he would like to see his clothes sold, he said.

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Kate Moss, a supermodel, designed a line of clothes for Topshop, a British fashion chain, that is also being sold in Barneys, a New York department store.

ECONOMIST: Retailing