As the clock struck midnight (10:00 GMT Friday) as 29 December ended, Samoa and Tokelau fast-forwarded to 31 December, missing out on 30 December entirely.

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Early this morning, just seconds after the clock struck midnight, hordes of Justin Timberlake and Jay-Z fans all around the world put on a suit and tie.

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Kathy and Zeitoun -- most people called him by his last name because they couldn't pronounce his first -- ran a company, Zeitoun A. Painting Contractor LLC, and every day their crews, their clients, everyone with a phone and their number, seemed to think that once the clock struck six-thirty, it was appropriate to call.

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The clock has barely struck noon on a drizzly Tuesday in London, and Philip Green is in a tizzy.

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