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They amount to soliciting unpaid labor from experts in order to lend legitimacy to a meaningless list used to support clip packages and to sell ads.
WSJ: Why Roger Ebert Loathes Top 10 Film Lists
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Last year, Louboutin launched a Web site called stopfakechristianlouboutin.com, which features a list of authorized retailers, alongside a video clip of a bulldozer plowing through heaps of fake shoes.
NEWYORKER: Sole Mate
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Shortly after the clip's selection it entered the app's "popular now" list, signalling it was one of the product's most viewed videos.
BBC: Twitter's Vine app gets adult rating on Apple store
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While achieving celebrity is no longer the out-of-reach goal one can only dream about, care of reality TV and the Internet, the stars on our list offer far more than a reality show crown or a must-see YouTube clip.
FORBES: Magazine Article