Of course, the traditional marketing mindset has been moving ever closer to cliff edge.
Plus the cliff edge is constantly moving and it's dangerous to have a path running along it.
So there is something quite wrong with a system that allows this sort of cliff edge effect.
It requires great patience to sit still on the cliff edge among the hilly tussocks that are used as puffling burrows.
"We'd actually had a value of the business a couple of months before we lost the cliff edge, " she said.
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The road to the huts on Monmouth Beach under the crumbling cliff edge has been closed off indefinitely after a large fall on Tuesday evening.
But each of them, on the simpler measure of gross leverage - that unweighted ratio of loans to capital - was a nano-distance away from the cliff edge.
Along the coast path, walkers stroll through thickets of gorse, stopping occasionally to raise their binoculars skywards or peer gingerly over the cliff edge into the foaming waves 90m below.
In January, Mr Cameron gave the first hint of a government rethink when he warned of the "cliff edge" some families might face with the removal of child benefit for all top-rate taxpayers.
Mr Timpson said the "cliff-edge" of leaving care was often too sudden and poorly planned, with many teenagers finding the move "traumatic".
"People hit these when the snow is right, " Rowe says as he peers over the drop, his skis perched at the cliff's edge.
If you were standing on the edge of cliff, this is not what you would want to hear from people who are supposed to help.
Then at 4:51, he vaults off the edge of a cliff and nails the landing.
In fact, they are heading somewhere, to the edge of a cliff and probably over it.
It's like standing on the edge of a cliff with the brick underneath your feet crumbling.
"Alchemist Son on the edge of a cliff, " blared one headline in a Japanese magazine last summer.
All recent descriptions of the U.S. and global economies as tottering on the edge of a cliff are irresponsibly overstated.
The economy was at the edge of a cliff, and the possibility of a second Great Depression was frighteningly real.
We stand at the edge of the cliff and stare at the spectacular view through the whited, rolling eyes of the desperate horses.
Outside my open French doors, a 15-foot grass margin led to the edge of a cliff, 160 feet below which the Pacific Ocean pounded the beach.
Mrs Goodwin died after falling over the edge of the cliff as she and her husband walked their dog near the Belle Tout lighthouse at about 15:00 BST on Saturday.
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Faced with the edge of a cliff, according to media accounts, they would prefer jumping off with a homemade parachute made of bed sheets to finding another way safely down.
The decision follows a number of landslips and mudslides in the county, including one in Lyme Regis in December which left a beach chalet dangling over the edge of a cliff.
Dr Pettitt said it is uncertain whether the mammoths and woolly rhinos fell from the plateau above the cave or whether Neanderthal hunters drove them over the edge of the cliff deliberately.
My complaints over the past few weeks have become increasingly shrill: the economy of Europe is just about to go off the edge of a cliff and no one seems to be doing anything about it.
If European leaders and the voters who elect them glean the right lessons from history and manage to steer their continent away from the edge of the cliff, then we won't see a repeat of that disaster of a global crash.
The piece is something of a rollercoaster ride: Beethoven takes four voices, fully engaged and throbbing at high speeds, and drives them to the edge of a cliff before stopping them on a dime to listen to the vastness of silence.
Clearly, compromise is required if we are to avoid tumbling over the edge of this fiscal cliff.
There are three reasons that every large global corporation teeters at the edge of a reputational cliff.
FORBES: Five Ways Your Company Can Avoid a Crisis Like Ikea's
Clearly, Illinois is the poster child for what it means to be a state teetering on the edge of a fiscal cliff.
FORBES: It's Not Just The Feds, The States Face Their Own Fiscal Cliffs, Too
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