Of course, too much talk about the bottom line would detract from Clif Bar's stated mission to serve loftier goals.

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During the race Zabriskie eats 6 vegan Clif bars, 2 Clif shots, 2 Clif gels, dates and 7 bottles of team race drink.

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Erickson baked the original Clif bar 15 years ago after finding himself disappointed with the energy bars he took along on a 175-mile bike ride.

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With the Clif concoction, however, you get, along with the ample sugar molecules, a heavy dose of protein and the warm feeling that comes from supporting the fight against global warming.

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What, exactly, is the "energy" in a Clif bar?

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Clif Bar, housed in antiestablishment Berkeley, Calif.

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