He went on to explain that the influencers whom clients should be targeting, are the very influencers that the big-branded traditional outlets follow.

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Targeting smaller clients with money-saving solutions is a smart move, says GartnerGroup's Sweeney.

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Box, which has been known to taunt Microsoft, is increasingly targeting larger corporate clients that incumbents such as Microsoft serve.

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Companies that provide an all-in-one, integrated solution to clients and provide reach, targeting and expertise in all niches across the web have an advantage in cutting through the clutter.

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