Sitting on the client side of the table allows for true understanding of the relative importance of things and the real reasons that agencies get eliminated.

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Which I then had to pass again on my way back to my table and my new client, who after seeing all the attention had been alerted to the whole thing.

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Today, the financial planning industry has created a model where the advisor and client sit on the same side of the table with fee-based asset management rather than commissions for trades.

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In 1994 Deutsch Advertising in NY produced the first gay advertising for its client Ikea which featured two men shopping for a table together.

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For an additional fee, a dating service could offer on-site assistance, perhaps in the form of a woman who arranges to dine at the next table, so she can eavesdrop on how the client is doing.

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His client also requested deluxe print materials, so Mr. Saslove created a 30-page coffee-table book that was hand-wrapped in Italian suede.

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Patrick Bize shambled over to their table and poured two glasses of something from a magnum for Ms. Wasserman and her client.

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The Client contact should make it clear that they value the unique strengths that each agency brings to the table, and be open to the best ideas regardless of which agency they come from.

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