LinkedIn does not, however, address the client servicing side of the social media question.
Take advantage of the usual summer lull to fine-tune your menu of offerings and your client servicing strategy.
Most firms that market to pension funds separate their staffs into three functions: marketing, client servicing and investing.
When performance is good, funds are reluctant to terminate a manager that has been problematic in other areas such as client servicing.
FORBES: Time��s Running Out For America��s Pensions (May 1, 2003 )
Our new paper Client Service Is The Key To 2013 Success focuses on ways you can differentiate yourself and your business through your client servicing efforts.
Unlike some other industries, where more tangible products are involved, social media is not just about getting new business, it is also about providing added value content and client servicing.
FORBES: Industry Remains Skeptical About Social Media - But I Don't!
Marketers and client servicing people are not inherently untrustworthy.
Client servicing involves taking care of existing clients.
FORBES: Pension Consultant Conflicts of Interests (April 1, 2002 )
Additionally, while everyone would love to get new business from their social media efforts, and eventually this may come, the more immediate impacts are harder to quantify and gauge, namely greater brand awareness and client servicing.
While it can help advisors in their research as well as client servicing activities, it can also help clients check-up on the advice that they are getting and assess their performance in a more sophisticated manner.
Imagine if you were a client who had sustained losses at Merrill and you now learn that your former servicing RR had serious reservations about the company.
FORBES: Bad Experience Working For Merrill? Don't Talk About It, Or Risk Legal Action
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