"It seems that the majority of the music that is consumed illegally by the individuals in our sample would not have been purchased if illegal downloading websites were not available to them, " wrote the researchers in their report, Digital Music Consumption on the Internet: Evidence from Clickstream Data.

BBC: CD in hand

Baynote attempts to go beyond the clickstream by incorporating data from scrolling, time spent on a page, and other factors that signal high levels of engagement with a product or piece of content.

FORBES: How Real-Time Marketing Technology Can Transform Your Business

Finally, in the retail industry, customer service centers are using Fast Data solutions for clickstream analysis and customer experience management.

FORBES: Fast Data Gets A Jump On Big Data